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Twenty years of running a business, pointed at the next one.

You know your business.We know how to turn itinto something digital.

You already know where the work breaks, and you have ideas. What is hard to see is how AI and software actually turn either one into a product.

You do not need a specification. We begin by deciding, together, what is worth building at all.

No documents required · 60 minutes, online · Japanese, Korean or English

BEFORE WE TALK

Have you caught yourself thinking any of these?

"How much longer will a person have to do this?"

Phone calls, spreadsheets, email, the same manual step repeated all day.

"AI could probably handle this — probably."

You hear about AI constantly, but not what it would change in your company.

"I have the idea. I have no idea where to start."

You can see what is needed; the path from there to a service is missing.

"What am I even supposed to tell a development firm?"

There is no requirements document, and no plan to write one.

That is fine.Sorting that out is where our work starts.

WHAT YOU ALREADY HAVE

Not knowing IT is not the problem.

Twenty or thirty years in one industry gives you something a software company cannot easily acquire: experience of the actual work. The only gap is knowing how to move that experience into software.

A company owner reading through documents

Your side

Industry experience · Knowledge of the floor · Customers · Problems · Ideas

The team talking through a screen together

Our side

Framing the problem · Service design · Applying AI · Design · Build · Validation

A new digital business, and work that runs differently

Knowledge of the floor and analysis by machine, combined until it holds a business shape.

A working session turning field knowledge and analysis into a business

HOW WE START

We do not start building straight away.

When someone says "build me this", we do not answer with a quote. We ask three things first.

Client

"Please build this for us."

Rapid Development

  1. 01

    "Why is it needed?"

    Understanding why it is needed comes before deciding what to build.

  2. 02

    "What is actually needed here?"

    We do not build every request. We find the problem that matters most and start there.

  3. 03

    "Let us test a small piece first."

    Before large money is committed, we build the most important part for real and check it.

Building the wrong thing quickly helps no one.
Knowing what should be built comes first.

BEFORE / AFTER

Could any of this work at our company?

BEFORE
Orders arrive every day by phone, fax and email.

Orders arrive every day by phone, fax and email.

AFTER
Customers submit online and the orders organise themselves.

Customers submit online and the orders organise themselves.

Where AI belongs — that is part of what we work out together.

PROCESS

We never open with a large build.

Four stages, and at the end of each one, stopping is a normal outcome.

  1. STEP 01 · 60-minute conversation

    We listen.

    Your business, and whatever is weighing on it right now.

    Decision point — stopping here is a perfectly good outcome.

  2. STEP 02 · Diagnosis

    We decide what should be done.

    What to build, and just as importantly what not to build.

    Decision point — the findings are yours to keep. Diagnosis alone is fine.

  3. STEP 03 · Validation

    We build something small and check it.

    One critical piece, built for real and tested where the work happens.

    Decision point — whether to continue is entirely your call.

  4. STEP 04 · Build and operate

    We build properly — only what survived the check.

    Full development, then continuous improvement against real usage data.

FIT

Who we work best with.

GOOD ○
  • Knows their industry and their business well
  • Has a real problem on the floor they want solved
  • Is willing to try an approach nobody has tried here
  • Can take a specialist's opinion on what they do not know
  • Wants to grow it while checking, not all at once
  • Has the decision-maker in the room
Probably too early —
  • "AI is everywhere, build us something with it."
  • There is no problem anyone is trying to solve
  • Every judgement and every risk is to sit with the vendor
  • The goal and the direction keep moving
  • Every feature must ship complete on day one

If we are not the right fit, we will say so.

Sometimes the better answer is to build nothing at all.

SERVICES

Find the box that fits
where you are now.

Five services we build and run ourselves. The first check in every box is free — and if it isn't a fit, we'll say so first.

  • 60-minute talks, free every time

    To.Owners with something to build

    “I can picture it, but I don't know what to hand over, or how much.”

    Client development · AI × low-code

    Rapid Development

    We sort out the work with you, build something small, test it on site — and only then build it properly.

    How it goes

    1. 0160-min talkWe listen to your business first
    2. 02DiagnosisWhat to build, and what not to
    3. 03ValidationTest a small prototype on site
    4. 04Build & runBuild only what has been proven

    At the end of every stage you can choose to stop there.

    See how we work

    On this page · four stages

  • Free 3–5 minute self-check

    To.Owners eyeing Japan

    “Would our product sell in Japan? I don't know where to begin.”

    Japan market entry for Korean companies

    Watareru

    What holds companies back is usually the order of steps, not the product. Four steps, all the way to Japan.

    Korea to Japan in four steps

    1. 1Self-check
    2. 2Rules & labels
    3. 3Partner
    4. 4In Japan

    We find where you are and settle the one thing to do first.

    Start the free self-check

    watareru.com · opens in a new tab

  • Free 3-minute check

    To.Wholesalers buried in morning orders

    “Every morning one person sorts out all the orders that piled up overnight.”

    Food & produce wholesale · Order management

    YUTORERU Order Management

    Your customers keep ordering the way they do. We bring the scattered orders into one place and cut the re-typing.

    How orders come together

    • LINE
    • Email
    • Fax
    • Phone
    • One screen

    You don't have to ask customers to order a new way.

    Try the free check

    yutoreru.com · opens in a new tab

  • Free until you see the screens

    To.Shops selling on marketplaces

    “Sales come in, but I'm left with no customer list to reach out to again.”

    Online shops · Customer list

    YUTORERU Shop Management

    Keep Rakuten and Qoo10 as they are, and gather scattered customers into one LINE-based list.

    How customers come together

    • Rakuten
    • Qoo10
    • Other malls
    • LINE list

    We won't ask you to leave the marketplaces. Your current sales stay as they are.

    See your list's front door, free

    yutoreru.com · just your shop's URL

  • Free 30-second check

    To.Owners with a WordPress site

    “I saw the news about a PHP vulnerability. Is our company site at risk?”

    Moving WordPress sites

    PHP Free

    We move your site to a setup with no PHP, so there are fewer doors to attack. Start by checking where it stands.

    Check it right now

    If your site doesn't need to move yet, we'll tell you so.

    Try the 30-second check

    On this site · just enter a URL

  • Consultations are always free

    To.Owners who haven't decided

    “I'm not sure which one fits. Is it all right to ask about this?”

    Not sure which box?

    Start with a talk

    You don't need to know any IT terms. Tell us the problem as it is. If none of our services fits, we'll say so.

    We start with 60 minutes of listening to your business.

    Book a 60-minute talk

    Goes to the enquiry form below

PRICING

First we decide whether
your problem should be built at all.

We will not tell you it is impossible to say until we have quoted. The price of the smallest step is published here.

Most chosen

Diagnosis and design

Decide what should be built

¥500,000

  • A diagnosis of the work as it is done today
  • What to build, and what not to build
  • First pass at the screen flow and UI
  • A rough estimate for the full build
  • Take it to another firm if you prefer
Start with a diagnosis

Validation

Test one assumption for real

Quoted after the conversation

  • Scope fixed from the diagnosis findings
  • A first version that genuinely runs
  • Works on mobile
  • Analytics instrumented
  • One month of fixes after launch
Ask about validation

Build and operate

Grow the validated thing into a business

Quoted after the conversation

  • Full development, once validation has passed
  • Monthly improvements and new features
  • Analytics reporting
  • Unlimited consultation, answered within 24 hours
  • Support for running the blog and content
Ask about operating it

※ Prices exclude tax. ※ The 60-minute conversation is free, as often as you like. ※ You can stop at the end of any stage. There is no additional invoice.

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Wondering how this applies to your company?

Bringing it half-formed is completely fine.

Book the 60-minute conversation

FAQ

Questions we get often

Not at all. What we want to hear about is your business, not technology.

COMPANY

At the centre of technologyis not technology, but people.

ATATAKAI Digital began from that one sentence.

More about the company
Name
ATATAKAI Digital (株式会社あたたかいデジタル)
Representative Director
Jeensuk Yang
Founded
3 August 2022
Address
Toyosu Sail Park Building 2F, 2-1-9 Toyosu, Koto-ku, Tokyo 135-0061
A company owner in conversation with one of our team

CONTACT

Start with the business you have been running for a decade.

You do not need to know what to build, and you do not need a document. One "this part really should change" is enough. We will start there.

60 minutes · Free · Online · Japanese, Korean or English

What would you most like to change in your company right now?

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